A great initiative that should also be quite an astute move for apple with regard to retaining Apple iPhone users….like a good used car part exchange scheme. Interesting that it is launched now some weeks before the release of the iPhone 5S….Cynical? Moi? Jamais ;)
Originally posted on 9to5Mac:
Yesterday, we reported that Apple is gearing up to launch its iPhone trade-in program in September. The program will allow an iPhone user to exchange an older iPhone model for a new iPhone at a discounted price. Today, we’ve learned several new details about the program, including how it works, the official name, and information about the launch.
The trade-in program will be marketed as the “iPhone Reuse and Recycle Program.” It will begin rolling out in select Apple Stores this upcoming Friday, August 30th. Like we previously reported, a larger-scale rollout will occur during the month of September.
The program is applicable to both standard customers and business customers that want to purchase a new iPhone.
Here’s how it will work:
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